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YouTube remains the most widely used video platform among video marketers.

The most common types of marketing videos created are explainers (73%), social media videos (67%), presentations (51%), sales videos (41%), and video ads (41%).

Nearly 61% of companies say that video content is a major part of their marketing plan.

At least 86% of businesses use video as a marketing tool.

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Globally, 25% of internet users watch online videos every single day.

By 2022, online videos will make up more than 82% of all consumer internet traffic.

These staggering numbers (collected from surveys and researches) show that video marketing is here to stay and can be a powerful tool if done correctly. Let’s kick things off by taking a look at the most important video marketing statistics.

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If you want to unlock the full potential of your video marketing strategy, you’ll love this list. The checklist includes all the important tasks you need to complete to ensure that you are taking full advantage of video marketing so you can find some missing pieces of your video marketing puzzle. That’s why we created the complete video marketing checklist for you. Well, what if you actually missed something in the process?Īfter all, a winning video marketing strategy is so much more than creating videos and making them available on the internet. “Is video marketing only a passing marketing fad, then? Or all those impacts are just a myth?!” you begin to contemplate. You may have created marketing videos constantly, have shared them on all of your social media regularly, and even added them to your homepage.īut, still, you don’t get all those significant benefits your fellow marketers have been talking about.

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4 How to Use the Video Marketing Checklist?Īre you wondering if you are missing something in your video marketing strategy?.3.5.4 Recycle high-performing video content into evergreen classics.3.5.3 Track the performance every month.3.5.2 Invest in a stand-alone analytics software or use a built-in analytics feature.3.5.1 Define the right metrics to measure the ROI.3.4.4 Include video in your monthly newsletter.3.4.3 Invest in online video platforms designed for business.3.4.2 Consider collaborating with micro-influencers.3.4.1 Utilize social media platforms as video channels.3.3.6 Tailor your content for mobile users.3.2.6 Add graphics and animation to illustrate complex topics.3.2.5 Provide values and offer solutions.3.2.3 Start strong with a question or highlight a problem.3.2.2 Both visual and audio quality are balanced.3.1.7 Match video topics with each stage of the customer journey.3.1.6 Support the most important news or trends.3.1.5 Find your best-performing video topic with content audit.3.1.4 Find the best topics with topic research.3 The Key to a Winning Video Marketing Strategy.

1 A Sneak Peek into Video Marketing Field.

100+ Explainer Video Companies List of video companies around the world.

YouTube Marketing Guide Effective YouTube strategies.

Explainer Video Guide The definitive guide to explainer videos.

Downloadable Ebook Get in-depth marketing resources.

45+ Explainer Video Examples Best explainer video examples.

Video Marketing Guide Improve your video performance.

Articles Digital marketing tactics that works.

Launch Build excitement for your new product.

Educate Help viewers learn and understand.

Conversion Turn visitors into qualified leads.